Google Contributor — A new revenue source for your sites

google contributor

So Google has now a new feature and people are already starting to discuss a lot about it. Should we use it or should we not? Is it any good? Does it worth? Why? Where? How?

In the next lines I will try to write everything down, black on white and then you can decide for yourself if you would want to join the program or not.

google contributor

What is Contributor?

Contributor is a new source of revenue for your sites, funded directly by your site visitors. With Contributor, users sign up to pay a monthly contribution, and those funds are used to pay for your site—instead of ads. The result is that users see fewer ads and you still get paid.

Here’s how it works: when Contributor users visit a site in Google’s network, their monthly contribution is used to bid on their behalf in the ad auction—so they end up buying the ad slot rather than a traditional advertiser. The more they contribute, the fewer ads they see, and you still get paid.


How Contributor works

Contributor uses Google’s existing ads infrastructure to show visitors thank you messages in the ad slots on your pages. Contributor bids for these impressions in the Google ad auction using an algorithm based on the user’s monthly budget.


How the Google ad auction works

The system that makes Contributor work is the same auction system used by advertisers to run advertising on the web. Instead of bidding on behalf of an advertiser, Contributor bids on your behalf, with the budget you set up. The Google ad auction determines when a thank you message will appear in an ad space, and how much it will cost. In the ad auction, advertisers and Contributor bid for a given ad space in real-time. Advertisers specify criteria that must be met, along with how much they are willing to pay to show an ad. An ad space might be more or less valuable to an advertiser depending on a number of factors, including what site it appears on, where a person is geographically located when they visit a page, even time of day. The maximum amount that Contributor bids on your behalf for a given ad space depends on a number of factors, including your remaining account balance for the month and the cost of the ad spaces where your thank you message has shown in the past. If Contributor does not have the highest bid, you pay nothing for that ad space.

The Google ad auction uses the same logic as DoubleClick Ad Exchange.


Where is Contributor available?

Right now, to sign up for Contributor users must have a U.S. billing address. Regardless of what country the publisher (or user) is based in, Contributor will work on a site—as long as the user’s billing address is in the U.S. In other countries will be available soon.


Technical requirements for Contributor

There are no specific technical requirements. If you run Google ads on your pages, you can use Contributor.

But if you don’t use Google Ads Products then you won’t be able to sign up. Contributor does not have access to ad serving other than through these Google products: AdSense, Ad Exchange, and DoubleClick for Publishers (DFP).

Also Contributor works on mobile web, but not yet on mobile apps or in-stream video.



That is what can be also found on Google Website explaining about Contributor. But still I think it is in its infancy and the information is incomplete.I mean I was able to find how much a visitor has to pay but I haven’t found how much can a site owner can get out of this. I mean we don’t know if it’s worth it. In the last years a lot of people are using a Google Chrome plugin called AdBlock Plus which makes Adsense disappear when browsing.

google contributor

As you can see from this picture above the ads reduction is hilarious. I don’t have to pay anything for AdBlock Plus for 100% Ads free browsing but I have to pay $10/month for 25-50% fewer ads. I could find a good side though. When you like a Blog and you want to help the person or persons that work there, I see that you would want to repay them somehow. But we don’t know how much from this amount comes back to the website owner and how much stays with Google. Wouldn’t be better to support the website you love just by clicking through its affiliate links?

Speaking of Affiliate Marketing maybe you should check this out before leaving this webpage.

Of course I don’t have all the data available but I don’t think people are clicking on AdSense as they used to. So maybe Google is thinking about their future and they try this new feature.

Also another thing you have to consider is that this feature will only block some AdSense ads and not Ads from other networks. And then think about this: Paying $5/month for example will only block one website. How about other websites you visit ? Can you pay for all? And are you willing to pay just to see less Ads?

I couldn’t say. The time will tell for sure, but I don’t find it a viable option at this time. All in all I would pay for a website I love, and I actually did pay for some in my life but not a monthly fee to Google as a middle-man. I would rather buy something they have to offer or use an affiliate link than give this monthly fee to Google and in the end I might end up paying less and the website I want to support cash in much more.

It’s going to be success? It is to early right now. We will see when it will be available everywhere and how people will receive it.

What do you guys think? I would love if you would give me a feedback on this matter using the comment section below.


Constantin Sap


  1. I may be misunderstanding this, please correct me if I am, but does this not sound like a desperate money grab from google in a feeble attempt to recover from some of their recent challenges? How are the advertisers themselves going to respond to this – they pay google to get blocked on their own format? It will be interesting to see how it plays out, but as it stands now I think this is one that will fall flat on its face. Its google double dipping and it’s likely going to leave them with egg on their face, again.

    • Good point Lori. I wonder what will people say when they will pay but Google will hide their ads. We just got to sit and wait.

  2. Hey there.

    Google contributor sounds like a highly promising concept for those who have ads on their site. I do not have many on my site personally, so I can not see anyone really bothering.

    Although anyone with ads on their site should have great success with this!

    • Could be Hannah we will have to wait and see. Thanks for dropping by.

  3. Hi,

    I certainly like the concept from Google, do you know if there has been much research done by Google on how much people would be willing to pay not to see ads?

    Also where would I sign up to this as there are a couple of Affiliate sites I have which would be far better suited to this than Google Advertising.

    • I don’t know how much research they did but I bet they just don’t throw themselves in a new project without thinking.
      As for joining you have to have a US billing adress to be able to use this service and also to have absence account. There is something about this detailed in my post.

  4. Hi, Google Contributor seems to be very interesting. I am South African so I will have to wait until it is available in my country. This could be a good thing because I will learn a lot more about this by the time it comes to South Africa. Am just as curious as you are about Google Contributor and hopefully it will benefit affiliate marketers.

    • Yeah Uwais, we shall see if it can be properly monetized. I certainly hope so , even though in my article I might sound a bit too critical.

  5. I own a site and looking to get it monetized. I never heard of this Contributor. Thank you for sharing this. It really interest me.

    • Hello Von! Yeah it is a new concept that Google is trying to give some people that rally hate ads to be able to spend a certain amount of money in order to see less ads while the website owners will not actually loose revenue because of blocked ads.

  6. Thanks for the article Constantin. Until now, I had never heard of this new idea from Google.

    I think it will be interesting to see it develop and see if people will really buy into it, or just keep watching the ads.

    To me, it’s kind of like buying the premium version of a phone app to see ads disappear.

    • You are 100% right. That’s exactly what it is. The difference though is that they don’t remove all ads.

  7. I am so glad I came across your website and this article. I was looking for information on this topic as I wasn’t sure if I want to use GoogleAds on my website or not. I do not like when I am reading an interesting post to get bombarded with one ad after another, so can’t even finish reading the post as the frustration after hitting on the ad by mistake, makes me close everything and not finish reading the post. That is just me.

    • Yeah I know what you feel. But unfortunately paying a small amount of money doesn’t remove all ads. I think you would be safer with AdBlock Plus.
      Thanks for stopping by.

  8. Hmm. This sounds interesting, but as an advertiser using Google, would this not be shooting myself in the foot? I agree that AdBlocker is a better option if you don’t want to see ads. Why would anyone pay for this? They still will see something in those blocks of space, just not ads. What will the “thank you blocks” look like I wonder…

    • Interesting point of view. I guess they count of the fact that not everyone will be willing to pay. Maybe they think that a very small part of the people who uses internet will. Who knows? Soon enough we will find out!
      Thank you for your comment!

  9. Why in the world would someone pay to see less ads when they can get the free ad-blocker? It doesn’t make a lot of sense to me. However, I suppose Google could be targeting those people who don’t understand add-ons and ad-blockers. Or perhaps they are trying to win some of those users of ad-blockers over and get them to see at least some of the advertisements. Though that still doesn’t make sense to those users in terms of cost.

    Well I won’t pretend to know what google is thinking with this new tactic. Good information to know for everyone who has their site monetized with ads.

    • Thank you for your reply! I am sure a lot of people are not internet educated and when they will see this option they might jump on board.
      I see that you get people that love this or at least think they do and people that really hate it.
      I am not sure what to belive yet!

  10. Hey Constantin,

    A lot of webmasters are always looking for ways to monetize their websites and I really don’t like to use Google AdSense because it pays pennies on the dollars. Instead I use all affiliate products and services because they pay so much more.

    But, I do like the idea of Google Contributor. Do you know if it’s allowed in all states in the United States? I am located in Missouri and I know Amazon doesn’t do business in Missouri. Surely, Google Contributor does business in Missouri, though.

    • I agree with you on affiliate products, you can surely make more money than with Adsense. As for Missouri I would think it is available. All I found was that you just need an US billing address in order to be eligible. So i guess you are also allowed to join in.

  11. Besides it not being very informative about how much websites can earn with it, it’s actually a good idea. I think it still has room for improvement, but as any other new product, it’s something to expect.
    I’ll be following it closely.

    • It is still new yes! I guess in a few months they will update their program with more details. It will be good if you could benefit from it, but if they pay cents what’s the point?
      Thank you for dropping by Marcelo!

  12. Hey Constantin

    This is a fantastic post and was definitely worth the read.

    Google Contributor is as you said still in it’s infant stages.

    As much as I think it’s a cool idea… There are a few things I am pondering on regarding it…

    Why would someone pay to block ads? The average Joe will likely never be aware of this anyway. And like you said, there are already free ad blockers available.

    Secondly, if this were to take off, then Google would be shooting themselves in the foot… As well as several companies that are highly dependent on Adsense for their marketing schemes.

    Thanks again for the awesome info.


    Marc Parsons

    • Hey Marc. Thank you for stopping by. Indeed this is still very new and we don’t know what to expect yet. I hope this will benefit us as website owners but then again who knows. I am also very curious about this. Nice comment btw. You nailed it for sure.
      Thank you for stopping by.

  13. I don’t know about this, but it sounds like that it’s the opposite of what most adblockers want. Why should visitors be expected to support and industry they don’t appreciate? It seems a bit like having an ad on a billboard that people have to walk by and then charging them a fee once they have walked passed it!

  14. This might work(in the long run) for website owners as an extra monetization option but, frankly, I don’t think this is going to be viewed as worthwhile by the majority of average users.

    From their perspective, it would probably be better to stick with a free add-on. I mean, who would be that annoyed by ads to the point of contributing monthly? Someone maybe using an education platform site? I don’t know…

    But it is, like you said, a bit too early to determine if there’s any significant benefit for both parties.

  15. Google is “Skynet” ! They continue to grow at an alarming rate. I am just hoping they will remain at least as ethical as now in the future too. If they decide to change their approach and bully others even more than now then we will see the real face of “Skynet”.

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