So Google has now a new feature and people are already starting to discuss a lot about it. Should we use it or should we not? Is it any good? Does it worth? Why? Where? How?
In the next lines I will try to write everything down, black on white and then you can decide for yourself if you would want to join the program or not.
What is Contributor?
Contributor is a new source of revenue for your sites, funded directly by your site visitors. With Contributor, users sign up to pay a monthly contribution, and those funds are used to pay for your site—instead of ads. The result is that users see fewer ads and you still get paid.
Here’s how it works: when Contributor users visit a site in Google’s network, their monthly contribution is used to bid on their behalf in the ad auction—so they end up buying the ad slot rather than a traditional advertiser. The more they contribute, the fewer ads they see, and you still get paid.
How Contributor works
Contributor uses Google’s existing ads infrastructure to show visitors thank you messages in the ad slots on your pages. Contributor bids for these impressions in the Google ad auction using an algorithm based on the user’s monthly budget.
How the Google ad auction works
The system that makes Contributor work is the same auction system used by advertisers to run advertising on the web. Instead of bidding on behalf of an advertiser, Contributor bids on your behalf, with the budget you set up. The Google ad auction determines when a thank you message will appear in an ad space, and how much it will cost. In the ad auction, advertisers and Contributor bid for a given ad space in real-time. Advertisers specify criteria that must be met, along with how much they are willing to pay to show an ad. An ad space might be more or less valuable to an advertiser depending on a number of factors, including what site it appears on, where a person is geographically located when they visit a page, even time of day. The maximum amount that Contributor bids on your behalf for a given ad space depends on a number of factors, including your remaining account balance for the month and the cost of the ad spaces where your thank you message has shown in the past. If Contributor does not have the highest bid, you pay nothing for that ad space.
The Google ad auction uses the same logic as DoubleClick Ad Exchange.
Where is Contributor available?
Right now, to sign up for Contributor users must have a U.S. billing address. Regardless of what country the publisher (or user) is based in, Contributor will work on a site—as long as the user’s billing address is in the U.S. In other countries will be available soon.
Technical requirements for Contributor
There are no specific technical requirements. If you run Google ads on your pages, you can use Contributor.
But if you don’t use Google Ads Products then you won’t be able to sign up. Contributor does not have access to ad serving other than through these Google products: AdSense, Ad Exchange, and DoubleClick for Publishers (DFP).
Also Contributor works on mobile web, but not yet on mobile apps or in-stream video.
That is what can be also found on Google Website explaining about Contributor. But still I think it is in its infancy and the information is incomplete.I mean I was able to find how much a visitor has to pay but I haven’t found how much can a site owner can get out of this. I mean we don’t know if it’s worth it. In the last years a lot of people are using a Google Chrome plugin called AdBlock Plus which makes Adsense disappear when browsing.
As you can see from this picture above the ads reduction is hilarious. I don’t have to pay anything for AdBlock Plus for 100% Ads free browsing but I have to pay $10/month for 25-50% fewer ads. I could find a good side though. When you like a Blog and you want to help the person or persons that work there, I see that you would want to repay them somehow. But we don’t know how much from this amount comes back to the website owner and how much stays with Google. Wouldn’t be better to support the website you love just by clicking through its affiliate links?
Speaking of Affiliate Marketing maybe you should check this out before leaving this webpage.
Of course I don’t have all the data available but I don’t think people are clicking on AdSense as they used to. So maybe Google is thinking about their future and they try this new feature.
Also another thing you have to consider is that this feature will only block some AdSense ads and not Ads from other networks. And then think about this: Paying $5/month for example will only block one website. How about other websites you visit ? Can you pay for all? And are you willing to pay just to see less Ads?
I couldn’t say. The time will tell for sure, but I don’t find it a viable option at this time. All in all I would pay for a website I love, and I actually did pay for some in my life but not a monthly fee to Google as a middle-man. I would rather buy something they have to offer or use an affiliate link than give this monthly fee to Google and in the end I might end up paying less and the website I want to support cash in much more.
It’s going to be success? It is to early right now. We will see when it will be available everywhere and how people will receive it.
What do you guys think? I would love if you would give me a feedback on this matter using the comment section below.